Marketing Content Examples For B2B Businesses
The best marketing content is emotional. It gives new concepts and ideas to help people tackle problems.
The best marketing content is entertaining whether it's a captivating video or a detailed white paper. It is valuable to its audience and achieves its branding objectives. Learn from these eight brand-name content examples that get it right:.
Blog Posts
Blog posts are a good way for businesses to share their thoughts, insights and stories. They can be educational or cover any topic. They may include videos, images or even audio to make the content more engaging and improve on-page search engine optimization (SEO).
To write high-quality blog posts, you must first conduct market research in order to establish and confirm some key information about your readers. Once you've identified your audience and their interests, you can start creating ideas and writing.
Blog posts can be classified into various categories, including how-tos infographics and listicles. These types of blog posts ensure that your website is brimming with variety and offers the kind of content that your customers expect.
For example, a how-to article can teach your audience a new skill and help them resolve a problem they're facing, making it a valuable piece of marketing content to keep your audience interested. A curated list is a type of blog post that makes use of a variety of real-world cases to support a specific idea. This kind of blog post can be used to promote the brand and boost its credibility.
Case Studies
Case studies aren't as sexy as blog post that is viral but they are one of the most effective marketing content pieces you can create. They are great for showcasing the expertise of your company and establishing trust with potential customers. A great case study is about helping your audience solve the problem by demonstrating the way your product or service helped another customer resolve a similar issue.
Use videos and infographics to make your case study more engaging. But be careful not to make them into ads, since this will detract from the credibility of your brand. Make sure you create an educational resource that can encourage and motivate your readers.
You can also use case studies to showcase client testimonials and user-generated content (UGC). This increases trust and makes your site more credible. UGC is most effective when it is backed by data.
White Papers
White papers, unlike feature articles and blogs, are usually longer and provide more details and research. B2B brands use white papers to show the power of their thinking or offer unique perspectives to help readers make purchase decisions, learn more about an industry, or solve problems for their business.
They are an excellent method of building trust with people who are not avid readers, and establishing businesses as experts in their field. They also assist in moving potential customers through the sales funnel.
White papers come in a variety of styles but they are the most effective when they are tailored for specific audience. This means everything from the tone of voice to distribution strategy should be designed to appeal to your ideal reader.
White papers often provide research findings, however they can easily get lost in theory without providing readers with practical applications. To avoid this, backgrounders and solution-oriented white papers must include some kind of success story to keep readers engaged. In addition interactive designs are becoming popular in white papers. They let the reader filter charts and tables to focus only on the information that they want. This makes it easier for the reader to absorb and move through the sales channel.
Videos
Videos are a great way to communicate with your audience. They're an excellent way to promote your company in a dynamic and engaging manner. They're great to grab the attention of your audience and presenting complex concepts with ease.
Tutorials, instructional videos and demonstrations are among the most popular video types. These videos are created to assist your customers in learning about your products and services while also enhancing the loyalty of your customers.
These videos can be used to showcase the expertise of your company and can be used as an article for your blog or in a sales presentation. These videos can be an excellent way to connect with your audience. Particularly, if they're relevant and are connected to current events or movements.
You can leverage testimonials to build confidence in your brand and entice new prospects. Customers can request to record a short video about their experience using your product or host an AMA session on Reddit. You can also create screen share videos and how-to videos titled around specific pain points. If you are using an ecommerce solution that assists small to mid-sized businesses run their online stores, you can title your video "How to Create Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials can also be used as social proof that helps people feel more confident about the credibility of a business. They can be in text or video format and are a powerful way to increase sales and enhance a company's online image.
Testimonial marketing content is a great option because it focuses on the unique needs of each customer and how the company's product or service solved these issues. It also gives credibility to the company because it shows that other customers have also had the benefit of the product.
If you choose to use testimonials, make sure that they include the name, company, and the title of the person. This will boost their credibility. Make the testimonials as personalized as you can by adding faces. This will also help in creating an emotional bond between customer and brand.
While some businesses choose to have a separate testimonials page, you can also add them to other pages on the website. If a testimonial refers to an item for instance, you can display it in the relevant product page or checkout page. This approach will avoid the page being viewed less frequently than other pages and it will still provide the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages increase the engagement of visitors. This kind of content can help your brand reach its goal of turning visitors into leads. Interactive pages are more enjoyable than static pages using the typical signup form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the company employs an engaging approach to explain its product's benefits while keeping the user engaged. The page includes a simple sign-up form with multiple options, which shortens the conversion process even more.
This interactive landing page by TransferWise is another example. The first screen offers real-life success stories as well as social proof to reassure potential customers that the service is worth it and then lets them fill out a short form to find out more details about how the product operates.
A landing page can be an excellent option for B2B marketers to build an email list. You can offer a no-cost eBook, webinar, or a free trial or other content that will entice your customers to sign up in exchange for their contact information.
Headache Trackers
At the point of consideration in the consideration phase, which is when a client has identified their issue and is looking for solutions, content should educate users about headache triggers and remedies. Examples include infographics that provide information about the top causes of headaches or white papers that share exclusive research into the science behind headache treatments. White papers require readers to provide their email addresses in exchange for access which helps build credibility and trust with prospective customers. Minen states that headache trackers, which allow users to track their stress levels and food intake, can be useful for the consideration stage. But, users should be careful about making assumptions based on tracking data, she adds. sickseo.co.uk might not reflect the true nature of triggers for headaches.